{"id":227,"date":"2019-07-03T11:52:07","date_gmt":"2019-07-03T11:52:07","guid":{"rendered":"http:\/\/localhost\/larsaweb\/notas-de-prensa\/presidente-xunta-galicia-alberto-nunez-feijoo-inaugura-novas-instalacions-larsa-lugo\/"},"modified":"2023-09-27T10:35:05","modified_gmt":"2023-09-27T10:35:05","slug":"presidente-xunta-galicia-alberto-nunez-feijoo-inaugura-novas-instalacions-larsa-lugo","status":"publish","type":"post","link":"https:\/\/leitelarsa.es\/gl\/conecenos\/notas-de-prensa\/presidente-xunta-galicia-alberto-nunez-feijoo-inaugura-novas-instalacions-larsa-lugo","title":{"rendered":"O presidente da Xunta de Galicia, Alberto N\u00fa\u00f1ez Feij\u00f3o, inaugura as novas instalaci\u00f3ns de Larsa en Lugo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-952\" src=\"https:\/\/leitelarsa.es\/wp-content\/uploads\/2019\/07\/NP-Feijoo-visita-fabrica-Larsa.jpg\" alt=\"\" width=\"1296\" height=\"864\" srcset=\"https:\/\/leitelarsa.es\/wp-content\/uploads\/2019\/07\/NP-Feijoo-visita-fabrica-Larsa.jpg 1296w, https:\/\/leitelarsa.es\/wp-content\/uploads\/2019\/07\/NP-Feijoo-visita-fabrica-Larsa-600x400.jpg 600w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/p>\n<p>Larsa inviste 25 mill\u00f3ns\u00a0de euros en 3 anos e renova\u00a0o seu\u00a0compromiso con Galicia co obxectivo de seguir a ofrecer produtos de calidade<\/p>\n<p><!--more--><\/p>\n<p>O\u00a0presidente da <strong>Xunta de Galicia<\/strong>,<strong> Alberto N\u00fa\u00f1ez Feij\u00f3o<\/strong>, visitou o\u00a0martes, 2 de xullo, a factor\u00eda de Larsa en Outeiro de Rei (Lugo) para inaugurar as s\u00faas novas instalaci\u00f3ns. Na visita estivo acompa\u00f1ado polo director xeral de <strong>Capsa Food<\/strong>, <strong>Jos\u00e9 Armando Tellado<\/strong>, xunto co resto de autoridades e directivos da empresa.<\/p>\n<p>Froito do seu continuo compromiso cos galegos, <strong>Larsa<\/strong> contin\u00faa apostando por Galicia co obxectivo de seguir ofrecendo <strong>produtos de calidade<\/strong>. Nos \u00faltimos tres anos, a compa\u00f1\u00eda l\u00e1ctea <strong>investiu m\u00e1is de 25 mill\u00f3ns de euros nas f\u00e1bricas de Lugo e Vilagarc\u00eda de Arousa<\/strong>, dos cales 17 mill\u00f3ns corresp\u00f3ndense coa remodelaci\u00f3n que inaugurou o presidente. No que se refire a empregos en Galicia, entre ambas as factor\u00edas suman 250 empregados.<\/p>\n<h2>\u00a0Marca fiel \u00e1s tradici\u00f3ns galegas<\/h2>\n<p>Larsa sempre se caracterizou por ser<strong> unha marca fiel \u00e1s tradici\u00f3ns galegas<\/strong>. Naceu en Chantada (Lugo) en 1933 e nos seus 86 anos de existencia nunca esqueceu a innovaci\u00f3n.<\/p>\n<p>Foi a primeira marca en obter a certificaci\u00f3n \u201c<strong>Leite de Pastoreo<\/strong>\u201d,<strong> 100% galego, que \u00e9 recollido en m\u00e1is de 400 gandar\u00edas<\/strong>, reivindicando desta forma o valor da gandar\u00eda tradicional e a s\u00faa sostibilidade como m\u00e1ximo expo\u00f1ente de respecto por esta, integradas nun medio natural. Ademais, os seus gandeiros perciben unha retribuci\u00f3n un 5% superior ao prezo medio.<\/p>\n<h2>\u00a0O mellor produto para os consumidores<\/h2>\n<p>Larsa apostou <strong>pola sa\u00fade e a boa alimentaci\u00f3n do consumidor<\/strong> apoi\u00e1ndose na excelente calidade do Leite de Pastoreo e no respecto polos valores seguros da alimentaci\u00f3n tradicional galega.<\/p>\n<p>O sabor, unido ao pracer, foron dous piares nos que se apoiou Larsa a trav\u00e9s do seu produto. Un claro exemplo son os seus emblem\u00e1ticos iogures e os seus queixos.<\/p>\n<h2>\u00a0A marca preferida dos galegos<\/h2>\n<p>En 2019 <strong>Larsa<\/strong> foi de novo <a title=\"A marca preferida dos galegos\" href=\"https:\/\/leitelarsa.es\/gl\/conecenos\/notas-de-prensa\/a-marca-preferida-en-galicia\" rel=\"next\"><strong>a marca m\u00e1is elixida na cesta da compra dos fogares galegos<\/strong><\/a>, segundo o estudo Brand Footprint 2019 de Kantar World Panel sobre marcas de grande consumo m\u00e1is elixidas en Espa\u00f1a, sendo ademais o<strong> maior caso de \u00e9xito entre as marcas rexionais<\/strong>.<\/p>\n<p>Os galegos tam\u00e9n uparon o iogur de vainilla de Larsa coma o m\u00e1is vendido de Galicia. As\u00ed mesmo, grazas a sabores coma licor caf\u00e9 e queimada, converteuse na marca m\u00e1is atrevida e innovadora do mercado. Sen esquecer o seu queixo de barra, que acompa\u00f1ou aos galegos de diferentes xeraci\u00f3ns, e \u00e9 tam\u00e9n o m\u00e1is vendido de Galicia.<\/p>\n<h2>\u00a0Pr\u00f3ximos lanzamentos da marca<\/h2>\n<p>A innovaci\u00f3n \u00e9 outra das caracter\u00edsticas que fan de Larsa unha marca diferente para os consumidores polo seu <strong>Orixe Galicia<\/strong> e o seu <strong>Leite de Pastoreo<\/strong>.<\/p>\n<p>Entre as pr\u00f3ximas <strong>novidades que sair\u00e1n ao mercado, enc\u00f3ntranse a maior gama de produtos en rebandas con Leite de Pastoreo<\/strong>, os <strong>queixos cl\u00e1sicos de Galicia nunha versi\u00f3n renovada<\/strong> (en taco, listos para cortar) ou a <strong>barra cl\u00e1sica<\/strong> reinventada coma barra \u201csemicurada\u201d.<\/p>\n<p>Outro dos retos de Larsa \u00e9<strong> volver ser unha marca relevante<\/strong> (como xa fora nos anos 70 e 80) no mercado de Madrid a trav\u00e9s dos<strong> seus queixos, con Orixe Galicia e Leite de Pastoreo<\/strong> coma estandarte.<\/p>\n<h2>Larsa, comprometida cos gandeiros galegos<\/h2>\n<p>Larsa \u00e9 unha marca l\u00e1ctea galega comprometida cos gandeiros e adherida ao convenio \u201c<strong>Produtos L\u00e1cteos Sostibles<\/strong>\u201d, promovido polo Ministerio de Agricultura co obxectivo de fomentar un comercio sostible do sector l\u00e1cteo. <strong>Larsa<\/strong> <strong>\u00e9 l\u00edder no segmento do leite en brik na comunidade e fabrica iogures en Galicia<\/strong>, onde <strong>lidera as vendas deste produto<\/strong>. Larsa \u00e9 o maior anunciante l\u00e1cteo galego,\u00a0 cunha <strong>factor\u00eda produtora de leite en Lugo e outra encargada da produci\u00f3n de iogures e queixos en Vilagarc\u00eda de Arousa<\/strong>. Os produtos Larsa est\u00e1n a recibir <strong>o reco\u00f1ecemento nacional e internacional nos m\u00e1is prestixiosos certames agroalimentarios<\/strong>. Larsa experimentou unha modernizaci\u00f3n no seu posicionamento como <strong>marca saudable de Galicia<\/strong> que se adapta aos novos estilos de vida dos galegos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Larsa inviste 25 mill\u00f3ns\u00a0de euros en 3 anos e renova\u00a0o seu\u00a0compromiso con Galicia co obxectivo de seguir a ofrecer produtos de calidade<\/p>\n","protected":false},"author":10,"featured_media":952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O presidente da Xunta de Galicia, Alberto N\u00fa\u00f1ez Feij\u00f3o, inaugura as novas instalaci\u00f3ns de Larsa en Lugo | Leche 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